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Kamis, 13 September 2012

MATERI PSIKOLOGI

PSIKOLOGI

PSIKOLOGI KEPRIBADIAN

Psikologi kepribadian adalah studi tentang perbedaan individu dalam perilaku dan pemikiran. Kami pikir orang memiliki kepribadian yang unik, dan kita memiliki kata-kata untuk menggambarkan mereka-teman yang baik, guru Anda adalah mean, saudaramu yang lebih muda adalah pemalu, dan seterusnya. Tetapi bila Anda mempelajari lebih dalam kepribadian, itu jauh lebih kompleks dari satu kata sifat atau bahkan beberapa ciri disatukan. Teman Anda adalah bagus untuk Anda, tetapi dia baik kepada musuh terburuknya? Guru Anda berarti, tapi bagaimana ia bertindak dengan istri dan anak-anak? Adikmu yang lebih muda adalah pemalu, tapi bagaimana ia bertindak di dalam rumah dan di hadapan hanya keluarga Anda? Kepribadian kami dapat berubah tergantung pada situasi kita masuk Namun sepertinya harus ada beberapa temperamen, atau inti, atau beberapa properti penting yang membuat orang terpisah dari orang lain. Jadi apa sebenarnya merupakan kepribadian? Ini adalah apa psikologi kepribadian mencoba untuk menganalisis, menemukan dan menjelaskan. 

Peran PR dalam Membangun Citra Perusahaan melalui Program CSR

Corporate Social Responsibility (CSR), merupakan wacana yang sedang mengemuka di dunia bisnis atau perusahaan. Wacana ini digunakan oleh perusahaan dalam rangka mengambil peran menghadapi perekonomian menuju pasar bebas. Perkembangan pasar bebas yang telah membentuk ikatan-ikatan ekonomi dunia dengan terbentuknya AFTA, APEC dan sebagainya, telah mendorong perusahaan dari berbagai penjuru dunia untuk secara bersama melaksanakan aktivitasnya dalam rangka mensejahterakan masyarakat di sekitarnya.

PAMERAN

PAMERAN

Adalah kegiatan yang menunjukkan sesuatu kepada publik mengenai keunggulan dan kelebihan mengenai sesuatu tersebut.

Pameran sebagai sarana ;
·        Media promosi dan iklan
·        Double AA procedure ; from attention to action
·        Peragaan produk atau proses
·        Komunikasi langsung dengan pelanggan 

festivals.jpgMacam-macam pameran menurut ;
·        Jenis ; p. barang & kegiatan jasa
·        Sifat ; p. khusus, bersama, umum
·        Frekuensi; p. berkala & insidentil
·        Geografis ; p. lokal, nasional, & internasional/EXPO (exposition)

Penyelenggaraan Pameran
·        Merencanakan tema
·        Analisis ; tempat, fasilitas, situasi, dan dana / sponsorship
·        Menentukan kontraktor
·        Menentukan jenis produk
·        Menyusun personil/panitia
·        Mempersiapkan bahan tulisan

CONVENTION 1


Convention
adalah :                                                                                                                                             
  • Treaty, an agreement in international law
  • Convention (meeting), a large gathering of people who share a common interest
    • Political convention, a formal gathering of people for political purposes
    • Fan convention, a gathering of fans of a particular media property or genre
  • Convention (norm), a custom or tradition, a standard of presentation or conduct

Convention (meeting)
A convention, in the sense of a meeting, is a gathering of individuals who meet at an arranged place and time in order to discuss or engage in some common interest.
The most common conventions are based upon industry, profession, and fandom.
Trade conventions typically focus on a particular industry or industry segment, and feature keynote speakers, vendor displays, and other information and activities of interest to the event organizers and attendees.
Professional conventions focus on issues of concern to the profession and advancements in the profession. Such conventions are generally organized by societies dedicated to promotion of the topic of interest.
Fan conventions usually feature displays, shows, and sales based on pop culture and guest celebrities.

Science fiction conventions traditionally partake of the nature of both professional conventions and fan conventions, with the balance varying from one to another.
Conventions also exist for various hobbies, such as gaming or model railroads.
Conventions are often planned and coordinated, often in exacting detail, by professional meeting and convention planners, either by staff of the convention's hosting company or by outside specialists.
Most large cities will have a convention center dedicated to hosting such events. The term MICE - meetings Incentives Conventions and Exhibitions - is widely used in Asia as a description of the industry. The Convention ("C") is one of the most dynamic elements in the M.I.C.E. segment. The industry is generally regulated under the tourism sector.

Conference
A conference is a meeting of people who "confer" about a topic.
·         Academic conference, in science and academia, a formal event where researchers present results, workshops, and other activities.

·         Business conference, organized to discuss business-related matters

·         Conference call, in telecommunications, a "multi-party call"

·         Conference hall, room where conferences are held

·         News conference, an announcement to the press (print, radio, television) with the expectation of questions, about the announced matter, following.

·         Parent-teacher conference, a meeting with a child's teacher to discuss grades and school performance.

·         Peace conference, a diplomatic meeting to end conflict.

·         Settlement conference, a meeting between the plaintiff and the respondent in lawsuit, wherein they try to settle their dispute without proceeding to trial

Trade conference, or trade fair, organized like a business conference but with wider participation and providing the opportunity for business people and the general public alike to network and learn more about topics of interest through workshops, viewing whitepaper presentations, and meeting vendors of similar or related services.